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A food, wine, and art extravaganza on False River.
April 4-5, 2025
237 W. MAIN ST.


Wine Down on False River is a weekend filled with wine tastings from Napa Valley, local cuisine, art, and live music – all blended with New Roads' signature small-town charm. Mark your calendar for April 12 & 13, get your friends in on the action, and book your stay while you're at it. There's no better way to experience the talented people and culture of New Roads than among the beautiful backdrop of False River!


Friday, April 4  
Winemaker's Dinner

Start your wine weekend with a Winemaker’s Dinner on Friday evening, where you'll be hosted at a private venue in Pointe Coupee Parish! Featured wine pairings will be offered with select menu items. You may visit our website for details on venues and chefs to choose from for the evening. Options to purchase wine from select wineries will be available that evening. Must be 21 to attend. In order to create a unique experience highlighting winemakers’ presentations and food pairings, a limited number of guests will be at each residence or restaurant. Only 250 tickets are available for the Winemaker's Private Dinner.


*Entrance for one to the wine event and Sparkling Wine Reception on Saturday is included in the $250 ticket price.

6:30-9:30 | Winemaker's Dinner

Registered guests will receive addresses to the assigned location the week of the event.

Saturday, April 5
*Live music until 10:00pm
Wine Down on False River Grand Tasting
$60 - Opening Rate
$75 - February 1st
$90 - March 20

Saturday evening will feature a grand tasting of fine wines from Napa, California, as well as artwork, local cuisine, and live music.  Guests can expect to explore Main Street while visiting boutiques, restaurants, and venues scattered among a quarter-mile stretch in downtown New Roads.  Each location will feature artists and wineries from Napa Valley and each guest may receive a 2oz tasting of each wine offered.  Options for ordering directly from vineyards will also be available.  For attendees, a map will be provided with participating locations and information on participating artists, restaurants, and vineyards.  Food will be available for purchase.  Guests over 12 must purchase a ticket, 21 to consume alcoholic beverages.   Limited tickets available.  Complimentary wine glass with each ticket. 

*Wine tastings are from 6:00-9:00PM.  Live music and businesses will be open until. 10:00PM.

Saturday, April 5
*Live music by violinist, lily martinez
Upgrade to a VIP Sparkling Wine Experience
$100 per person

Kick off your Grand Tasting at 5:00PM with a private Sparkling Wine Experience, featuring winemakers Paula Kornell, Jenny Lynn, Sara Fowler, and Kim & Barry Wiss!

Toast your glasses and enjoy four sparkling wines:

  • Olet'te Sparkling Blanc de Blancs

  • PEJU Blanc de Blanc, North Coast

  • Paula Kornell 2020 Blanc de Noirs, Napa Valley

  • Trinchero Avissi Prosecco D.O.C.



*If you have already purchased a Grand Tasting ticket and would like to upgrade to the Sparkling Wine Experience, please contact us.  If you purchased a Friday Winemakers Private Dinner ticket, admission to the Sparkling Wine Experience is included.

Wine Down on False River is hosted by Friends of Main St. and the Arts Council of Pointe Coupee. Proceeds will benefit a new program that allows business owners on Main St. to apply for grants of up to $10,000 for the purpose of improving the building's facade, minor structural improvements, or any qualifying project that enhances the aesthetics of Main St. These funds are then approved by the Friends of Main St. Board and Mayor of New Roads. In addition, the Arts Council of Pointe Coupee will receive 15% of net proceeds.

Preorder your event tee!
Tees and tanks are available for purchase online until April 1.  Shirts will be available for pickup at the west entrance of the Saturday Grand Tasting.  Shirts will not be shipped.  A preview  of event shirts will be available soon!


2024 Live Painting Artist
Nicole Cotten Callac

Born and raised in Baton Rouge, Louisiana, Nicole earned her BFA in Painting from LSU college of Art + Design. She has studied in NYC under Graham Nickson and studied painting and drawing in Hawaii. She teaches Advanced Placement art at The Dunham School full time. Nicole paints in an abstract expressionist style. She has recently been featured in inRegister as well as 225 Magazine.

Visit Website

Nicole will be painting a live piece at the Saturday evening event that will be available for auction the night of the event.


Three Blind Mice

Based in Louisiana, Peter Duffield is a professional musician who has dedicated his life’s works to music and performance. As the lead singer of the very popular Louisiana band 3 Blind Mice, he and his band mates Ken HerringtonScott RandallMatt Doran and Steve Smith have been perfecting their technical abilities and unique sounds over the years. Peter Duffield also performs as a solo artist. He and the Mice have mastered live shows and earned the respect of their peers. Peter also has some impressive studio recordings. He and the Mice have been captivating the hearts of fans and audience members across the Bayou State. Get in touch to learn more about Peter and 3 Blind Mice's musical expertise, repertoire, and performance rates.

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Kirk Holder

Kirk Holder has been performing in the Baton Rouge, LA area for over 30 years. He currently lives in Gonzales, LA, a few miles south of Baton Rouge. He is best know for his solo acoustic performances. He covers a plethora of musical genres that span decades, with impeccable guitar and vocal work.  Click on the Performance Dates link for current shows.

Kirk recorded and released a CD entitled "The Last Blonde on Earth" in 2002. It is a soulful and eclectic collection of all original recordings of compositions from a span of many years.

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