top of page


Pointe Coupee Tourism - words only white.png

A food, wine, and art extravaganza on False River.
April 21-22, 2023
237 W. MAIN ST.


Wine Down on False River is a weekend filled with wine tastings from Napa Valley, local cuisine, art, and live music – all blended with New Roads' signature small-town charm. Mark your calendar for April 21 & 22, get your friends in on the action, and book your stay while you're at it. There's no better way to experience the talented people and culture of New Roads than among the beautiful backdrop of False River!


Friday, April 21  
Winemaker's Dinner

Start your wine weekend with a Winemaker’s Dinner on Friday evening, where you'll be hosted at a private venue in Pointe Coupee Parish! Featured wine pairings will be offered with select menu items. You may visit our website for details on venues and chefs to choose from for the evening. Options to purchase wine from select wineries will be available that evening. Must be 21 to attend. In order to create a unique experience highlighting winemakers’ presentations and food pairings, a limited number of guests will be at each residence or restaurant. Only 325 tickets are available for the Winemaker's Private Dinner.


*Entrance for one to the wine event and Sparkling Wine Reception on Saturday is included in the $250 ticket price.

6:30-9:30 | Winemaker's Dinner

Registered guests will receive addresses to the assigned location the week of the event.

Saturday, April 22
*Live music until 10:00pm
Wine Down on False River
$60 - Opening Rate
$75 - February 1st
$90 - April 1st

Saturday evening will feature a grand tasting of fine wines from Napa, California, as well as artwork, local cuisine, and live music.  Guests can expect to explore Main Street while visiting boutiques, restaurants, and venues scattered among a quarter-mile stretch in downtown New Roads.  Each location will feature artists and wineries from Napa Valley and each guest may receive a 2oz tasting of each wine offered.  Options for ordering directly from vineyards will also be available.  For attendees, a map will be provided with participating locations and information on participating artists, restaurants, and vineyards.  Food will be available for purchase.  Guests over 12 must purchase a ticket, 21 to consume alcoholic beverages.   Limited tickets available.  Complimentary wine glass with each ticket. 

*Wine tastings are from 6:00-9:00PM.  Live music and businesses will be open until. 10:00PM.

Experience the Sparkling Wine Reception

An upgraded tasting experience from 5-6pm

Starting at 5:00pm, a limited number of tickets will be sold to the Sparkling Wine Tasting, with featured winemakers Paula Kornell, Jenny Lynn, and Sara Fowler!  Paula Kornell Sparkling Wine is the namesake brand of one of Napa Valley's leading women in wine.  With two sparkling wines that draw on California's past while attracting contemporary lovers of champagne and bubbles in general.  Paula builds on the legacy of her family's winery Hann's Kornell Champagne Cellars, the first to use 'methode champenoise' in California.  Rosé and a white wine option will also be available. Jenny's sparkling wine, the Olet’te Blanc de Blancs (white from white), is made from 100% Chardonnay resulting in a beautiful dry and crisp flavor. Small lots of malolactic- and barrel-fermented wines are added for complexity.  

*The Sparkling Wine Tasting Upgrade includes entry to both the Saturday Sparkling Wine Tasting (from 5-6pm) and the Saturday Grand Tasting (from 6-9pm)

5:00-6:00 | Sparkling Wine Tasting

211 W Main St.

New Roads, LA 70760

Wine Down on False River is hosted by Friends of Main St. and the Arts Council of Pointe Coupee. Proceeds will benefit a new program that allows business owners on Main St. to apply for grants of up to $10,000 for the purpose of improving the building's facade, minor structural improvements, or any qualifying project that enhances the aesthetics of Main St. These funds are then approved by the Friends of Main St. Board and Mayor of New Roads. In addition, the Arts Council of Pointe Coupee will receive 15% of net proceeds.

Wine Waddle 5K (Email Header) (1).png

Preorder your event tee!
Tees and tanks are available for purchase online until April 3.  Shirts will be available for pickup at the west entrance of the Saturday Grand Tasting.  Shirts will not be shipped.

T-SHIRT $25 (1080 × 400 px).png

2022 Prints
This poster, created from Nicole Cotten Callac's live painting at Wine Down on False River last year, is the perfect keepsake from our first annual event. The original was auctioned off in our live auction, but if you can't have the original, the posters are a great second option! It measures 16"x20" and can be purchased for $100. Orders must be placed by April 3 and will be available at the Saturday Grand Tasting at check-in.  Prints will not be shipped.

T-SHIRT $25 (1080 × 400 px) (1).png
Callac2 - Caryl Ewing.jpg

2023 Live Painting Artist
Nicole Cotten Callac

Born and raised in Baton Rouge, Louisiana, Nicole earned her BFA in Painting from LSU college of Art + Design. She has studied in NYC under Graham Nickson and studied painting and drawing in Hawaii. She teaches Advanced Placement art at The Dunham School full time. Nicole paints in an abstract expressionist style. She has recently been featured in inRegister as well as 225 Magazine.

Visit Website

Nicole will be painting a live piece at the Saturday evening event that will be available for auction the night of the event.

Callac - Caryl Ewing.jpg

Three Blind Mice

Based in Louisiana, Peter Duffield is a professional musician who has dedicated his life’s works to music and performance. As the lead singer of the very popular Louisiana band 3 Blind Mice, he and his band mates Ken HerringtonScott RandallMatt Doran and Steve Smith have been perfecting their technical abilities and unique sounds over the years. Peter Duffield also performs as a solo artist. He and the Mice have mastered live shows and earned the respect of their peers. Peter also has some impressive studio recordings. He and the Mice have been captivating the hearts of fans and audience members across the Bayou State. Get in touch to learn more about Peter and 3 Blind Mice's musical expertise, repertoire, and performance rates.

Screen Shot 2021-07-09 at 11.41.38 AM.png

Kirk Holder

Kirk Holder has been performing in the Baton Rouge, LA area for over 30 years. He currently lives in Gonzales, LA, a few miles south of Baton Rouge. He is best know for his solo acoustic performances. He covers a plethora of musical genres that span decades, with impeccable guitar and vocal work.  Click on the Performance Dates link for current shows.

Kirk recorded and released a CD entitled "The Last Blonde on Earth" in 2002. It is a soulful and eclectic collection of all original recordings of compositions from a span of many years.



Pointe Coupee Tourism - words only white.png
bottom of page