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A food, wine, and art extravaganza on False River.
April 21-22, 2023
237 W. MAIN ST.


Wine Down on False River is a weekend filled with wine tastings from Napa Valley, local cuisine, art, and live music – all blended with New Roads' signature small-town charm. Mark your calendar for April 20 & 21, get your friends in on the action, and book your stay while you're at it. There's no better way to experience the talented people and culture of New Roads than among the beautiful backdrop of False River!


Friday, April 20  
Winemaker's Dinner

Start your wine weekend with a Winemaker’s Dinner on Friday evening, where you'll be hosted at Ma Mama’s Kitchen or a private homes on False River!  Featured wine pairings will be offered with select menu items. You may visit our website for details on venues and chefs to choose from for the evening. Options to purchase wine from select wineries will be available that evening. Must be 21 to attend.  In order to create a unique experience highlighting winemakers’ presentations and food pairings, a limited number of 26 guests will be at each residence.  Only160 tickets are available for the Winemaker's Private Dinner.


*Entrance for one to the wine event and Sparkling Wine Reception on Saturday is included in the $250 ticket price.

6:30-9:30 | Winemaker's Dinner

Locations Vary

Registered guests will receive addresses to the assigned location the week of the event.

Saturday, April 21
Wine Down on False River

Saturday evening will feature a grand tasting of fine wines from Napa, California, as well as artwork, local cuisine, and live music.  Guests can expect to explore Main Street while visiting boutiques, restaurants, and venues scattered among a quarter-mile stretch in downtown New Roads.  Each location will feature artists and wineries from Napa Valley and each guest may receive a 2oz tasting of each wine offered.  Options for ordering directly from vineyards will also be available.  For attendees, a map will be provided with participating locations and information on participating artists, restaurants, and vineyards.  Guests over 12 must purchase a ticket, 21 to consume alcoholic beverages.   Limited tickets available.  Complimentary wine glass with each ticket. 

Upgrade to Experience the Sparkling Wine Tasting

Starting at 5:00pm, a limited number of tickets will be sold to the Sparkling Wine Tasting, with featured winemakers Paula Kornell and Jenny Lynn!  Paula Kornell Sparkling Wine is the namesake brand of one of Napa Valley's leading women in wine.  With two sparkling wines that draw on California's past while attracting contemporary lovers of champagne and bubbles in general.  Paula builds on the legacy of her family's winery Hann's Kornell Champagne Cellars, the first to use 'methode champenoise' in California.  Rosé and a white wine option will also be available. 

5:00-6:00 | Sparkling Wine Tasting

211 W Main St.

New Roads, LA 70760

Wine Down on False River is hosted by Friends of Main St. and the Arts Council of Pointe Coupee. Proceeds will benefit a new program that allows business owners on Main St. to apply for grants of up to $10,000 for the purpose of improving the building's facade, minor structural improvements, or any qualifying project that enhances the aesthetics of Main St. These funds are then approved by the Friends of Main St. Board and Mayor of New Roads. In addition, the Arts Council of Pointe Coupee will receive 15% of net proceeds.

Saturday, May 21


Get the chance of a one-on-one experience with one of six California wineries Saturday evening!  There is only one VIP package per winery, so purchase it soon!


Your package for four includes the following:

  • 4 tickets

  • One-on-one experience and unlimited pours with selected winery from 5:00-6:00pm

  • 1 VIP parking spot

  • Access to the VIP tent during event from 6:00-9:00pm

  • VIP tent will include free-flowing wine and hors d'oeuvres  

  • Early access to viewing and bidding on silent auction items

(If you have previously purchased tickets for Friday or Saturday evening and would like to participate in the VIP experience, please contact us for a discount code that will reflect the value of 4 tickets and can be applied to your VIP package.)


Purchase a tee at checkout!


Our event tees are available pre-sale only during checkout online for an additional $25.  Tees are unisex Comfort Colors in a washed burgundy.  

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Nicole Cotten Callac

Born and raised in Baton Rouge, Louisiana, Nicole earned her BFA in Painting from LSU college of Art + Design. She has studied in NYC under Graham Nickson and studied painting and drawing in Hawaii. She teaches Advanced Placement art at The Dunham School full time. Nicole paints in an abstract expressionist style. She has recently been featured in inRegister as well as 225 Magazine.

Visit Website

Nicole will be painting a live piece at the Saturday evening event that will be available for auction at 8:00PM.

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Three Blind Mice


Based in Louisiana, Peter Duffield is a professional musician who has dedicated his life’s works to music and performance. As the lead singer of the very popular Louisiana band 3 Blind Mice, he and his band mates Ken HerringtonScott RandallMatt Doran and Steve Smith have been perfecting their technical abilities and unique sounds over the years. Peter Duffield also performs as a solo artist. He and the Mice have mastered live shows and earned the respect of their peers. Peter also has some impressive studio recordings. He and the Mice have been captivating the hearts of fans and audience members across the Bayou State. Get in touch to learn more about Peter and 3 Blind Mice's musical expertise, repertoire, and performance rates.

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